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About Our Region

Hawke's Bay

hawkesbayvinesThe Hawke's Bay region encompasses the area around Hawke Bay on the East Coast of the North Island. It is 332 kilometres (about four hours' drive) north-east of Wellington City.

Blessed with a sunny, Mediterranean style climate, Hawke's Bay is one of New Zealand's warmest, driest regions.

The landscapes of Hawke's Bay begin with the high, forested Ruahine and Kaweka Ranges. From the mountains, the land steps down towards the coast, flattening out to become the Heretaunga Plains. A number of wide rivers run swiftly to meet the blue Pacific Ocean.


Hawke's Bay is loved for its sunny climate, fabulous beaches, sheltered coastal plains and long established vineyards. It is also one of the country's largest pip fruit growing areas.

The Hawke's Bay vineyards are all within a short distance of Napier and Hastings. More than 30 vineyards are open to the public for wine tasting. Many also operate cafes and restaurants in both indoor and outdoor settings. The region is especially known for its fine Chardonnay and Cabernet Sauvignon varieties.

Another unique attraction is the gannet colony on the very tip of Cape Kidnappers, believed to be one of only two mainland gannet colonies in the world. Gannets are large sea birds with long, pointed wings and golden-yellow heads.

You can also find plenty of adventure in Hawke's Bay - rafting on the Mohaka River, horse trekking, hunting, trout fishing, paragliding off Te Mata Peak, hiking, cycling or take a leisurely journey along one of the 18 heritage trails around the region.

Hawke's Bay also has what is believed to be the longest place name in the world - Taumatawhakatangihangakoauauotamateaturipukakapimaungahoronukupokaiwhenuaakitanarahu. It means 'the place where Tamatea, the man with the big knees, who slid, climbed and swallowed mountains, known as landeater, sang and played his flute to his loved one'. This name is usually shortened to Taumata.

Main centres in Hawke's Bay

  • Napier - the Art Deco city
  • Hastings - an ideal base to explore and enjoy the Bay's wine country attractions
  • Wairoa - centre of the vast Northern Hawke's Bay
  • Waipukurau - scenic Southern Hawke's Bay countryside


Contact us

Phone +64 6 8341911
Freephone 0800 847488
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Visit us

100 Marine Parade, Napier South, Napier 4110
Open every day from 9.00am to 5.00pm

Napier isite Visitor
Information Centre

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