The naming of a new apple cultivar Billy Apple® fulfils a long-held ambition for the artist and is the natural culmination of his 1962 self-branding exercise.
Billy Apple® A Brand Looking for a Product 1962—2020 looks back to Apple’s name change and the way Apple created artworks that referenced his name.
Centred on his ambitious collaboration with Hawke’s Bay scientist, Allan Smith, which began in 1999. The exhibition, traces the story in which Apple sought an apple to distribute commercially under the licence Billy Apple® Ltd.
This exhibition closes at the end of October.
Napier i-SITE Visitor
Disclaimers and Copyright
While every endeavour has been taken by the to ensure that the information on this website is accurate and up to date, shall not be liable for any loss suffered through the use, directly or indirectly, of information on this website. Information contained has been assembled in good faith. Some of the information available in this site is from the New Zealand Public domain and supplied by relevant government agencies. cannot accept any liability for its accuracy or content. Portions of the information and material on this site, including data, pages, documents, online graphics and images are protected by copyright, unless specifically notified to the contrary. Externally sourced information or material is copyright to the respective provider.
© - https://www.napiernz.com/ / +64 0800 847 488 / email@example.com