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Demystifying the New Product Development Process

Demystifying the New Product Development Process

Food Product Development Workshop - Demystifying the New Product Development Process

Join us for an informal and hands-on workshop aimed at demystifying the new product development process. You’ll leave with tools and tips to apply in your own business and an understanding of market validation, creating a new food product and the essence of the product development process.

The course will cover:

* Market validation
- Who and where are your potential customers?
- What is important to them?
- How much are they prepared to pay?

*Creating a new food product
- How and where can you make a new product?
- Determining costs and understanding pricing
- Understanding the basics of food safety and labelling
- Future-proofing – risks, planning for scale, planning for line-extensions
- Intellectual property planning and protection

*The essence of the product development process
- Questions to be asked each step of the way
- Resources and support available

The day will conclude with a case-study and an informal discussion/Q&A session.

This course is suitable for: ​​​​​​​Brand Managers, Marketers, Product & Packaging Technologists, and those in sustainability guiding roles.
Facilitated by our team of experts including:
- Nicky Solomon - Business Development Manager, NZ Food Innovation Network
- Julian Dirks - Eftech Food Technology Consultant
- Simon Taylor - Fresh Perspective Insights

You may also be eligible for Regional Business Partners Capability Development vouchers which may cover up-to half of your course cost. You must already be operating as a business and be GST registered. Other conditions apply. Please contact your local Regional Business Partner for more information on eligibility.

Phone: 066501711

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Thursday 6 August, 9:00am to 3:00pm


Restrictions: All Ages

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Phone: 066501711


Hawke's Bay Business Hub, Napier, Hawke's Bay / Gisborne
36 Bridge St, Napier, Hawke's Bay / Gisborne

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Phone +64 6 8341911
Freephone 0800 847488
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